Tuesday, 26 August 2014

Arizona Cardinals Rebrand

Here is my attempt to rebrand the Arizona Cardinals. Streamlined the jerseys by making them simpler and bolder.I also added wings to the helmets (Halfway between the Philadelphia Eagles and the Montreal Alouettes old helmets). I also updated the old St Louis Cardinals logo.

Tuesday, 29 July 2014

Expand the A - League

Australia's A-League could use some more teams. Here are my logo concepts. I also provided what I think the jerseys would look like by utilizing the beautiful work of Nike's world cup jerseys and then edited them in Photoshop. This is an ongoing project, so check back often, as I will make one pretty much each day.



"By light of day and dark of night, South Sydney will play and win the fight."

Tuesday, 22 July 2014

St. Louis : MLS Branding Proposal

Heard there was a new USL PRO soccer team coming to Saint Louis (St. Louis USL PRO) . Here is my Major League Soccer (MLS) version. Olympic Saint Louis: name is based on the fact that the Olympics were first played outside of Europe in a majority English speaking country for the first time in St. Louis in 1904. 5 pinstripes represent the 5 Olympic circles. Fleur De Lis is from the St. Louis city flag, and of course the iconic archway defines the crest's shape.

Wednesday, 16 July 2014

Charlotte: USL Pro Branding Proposal

I have been hearing that the USL's Charlotte Eagles will be moving down to the PDL, and that a new ownership group wants to introduce a new USL Pro team in Charlotte. So here are some of my concepts. I took direct inspiration form the city's flag.

© 2014 Steven Kramer

© 2014 Steven Kramer

© 2014 Steven Kramer

Saturday, 7 June 2014

Friday, 6 June 2014

Companies as Football Clubs

New series where I take various companies, that I think have great aesthetic appeal, and create home and away kits as if they were football clubs. So, obviously I didn't come up with the logos, just the kit designs. Hope you enjoy. More to come.

1. Harry's

Monday, 19 May 2014

Umbro Canada Jersey Concept

I miss you Canada. So much so, I made you a jersey concept from my favorite kit manufacture Umbro.

Friday, 16 May 2014

Rebranded New England Revolution Logo and jerseys

New England Revolution Rebranded: Circle logo emulates the circle of stars seen in the 13 colonies flag. The logo includes New England’s flag. The secondary jersey uses the red cross of the “Bunker Hill” flag.

Monday, 12 May 2014

US World Cup jerseys

This is what I believe the boys should be wearing in Rio.

© 2014 Steven Kramer


© 2014 Steven Kramer

Monday, 5 May 2014

New York City FC Jersey Concepts

Here is my first attempted to design New York City FC's jerseys since the official logo was unveiled. The primary incorporates the pinstripes of the NY Yankee's jerseys and the blue of Manchester City. The secondary kit draws attention to the colours of the NY City's flag.

© 2014 Steven Kramer