Tuesday, 22 July 2014

St. Louis : MLS Branding Proposal

Heard there was a new USL PRO soccer team coming to Saint Louis (St. Louis USL PRO) . Here is my Major League Soccer (MLS) version. Olympic Saint Louis: name is based on the fact that the Olympics were first played outside of Europe in a majority English speaking country for the first time in St. Louis in 1904. 5 pinstripes represent the 5 Olympic circles. Fleur De Lis is from the St. Louis city flag, and of course the iconic archway defines the crest's shape.

Wednesday, 16 July 2014

Charlotte: USL Pro Branding Proposal

I have been hearing that the USL's Charlotte Eagles will be moving down to the PDL, and that a new ownership group wants to introduce a new USL Pro team in Charlotte. So here are some of my concepts. I took direct inspiration form the city's flag.

© 2014 Steven Kramer

© 2014 Steven Kramer

© 2014 Steven Kramer

Saturday, 7 June 2014

Friday, 6 June 2014

Companies as Football Clubs

New series where I take various companies, that I think have great aesthetic appeal, and create home and away kits as if they were football clubs. So, obviously I didn't come up with the logos, just the kit designs. Hope you enjoy. More to come.

1. Harry's

Monday, 19 May 2014

Umbro Canada Jersey Concept

I miss you Canada. So much so, I made you a jersey concept from my favorite kit manufacture Umbro.

Friday, 16 May 2014

Rebranded New England Revolution Logo and jerseys

New England Revolution Rebranded: Circle logo emulates the circle of stars seen in the 13 colonies flag. The logo includes New England’s flag. The secondary jersey uses the red cross of the “Bunker Hill” flag.

Monday, 12 May 2014

US World Cup jerseys

This is what I believe the boys should be wearing in Rio.

© 2014 Steven Kramer


© 2014 Steven Kramer

Monday, 5 May 2014

New York City FC Jersey Concepts

Here is my first attempted to design New York City FC's jerseys since the official logo was unveiled. The primary incorporates the pinstripes of the NY Yankee's jerseys and the blue of Manchester City. The secondary kit draws attention to the colours of the NY City's flag.

© 2014 Steven Kramer

Friday, 2 May 2014

Columbus Crew Rebranding Proposal

Here is my first attempt to rebrand the Columbus Crew, who are scheduled to do so in 2015. I took direct inspiration from the city's decorative archways and the Ohio state flag. The "classic" football give the logo an aged look, hence the placement of the year 96 being directly over the ball, further giving the crest a since of age. While the crest maybe evolving and moving forward, the kits hark back to the club's inaugural design in it's own and unique way with black diagonal lines over one halve over the chest, a look quite similar to the 96 kits that were predominantly black with two sets of diagonal yellow stripes. (3rd kit and full kits coming soon)