Thursday, 31 October 2013

Atlanta MLS Branding Proposal

Here is my unsolicited branding proposals for a MLS expansion team in Atlanta. Additional logos and company names are use solely for representational purposes and are in no way meant to endorse, promote, and discourage present of non present companies, leagues or sponsors. The purpose of these copies are solely for display use only. This is not a release of ownership, and therefor all rights remain reserved to the creator, ie myself, Steven Kramer. Redistribution, alteration, or any other use without the consent of myself is prohibited.

Ideally I would love to have one of my logos chosen as the club's official. However, I am perfectly willing to serve as design consultant as well. This part of the country needs soccer. But I would hate for a tacky nicknamed team be created. The club that represents this part of the country needs to have it's own true identity both domestically and globally.

ADIDAS KIT CONCEPTS



ATLANTA ATHLETIC and ATLANTA LOCOMOTIVE




ATLANTA FC





ATLANTA LOCOMOTIVE (RED, YELLOW)



ATLANTA LOCOMOTIVE (RED, BLACK AND YELLOW)







© 2014 Steven Kramer



ATLANTA 1837


© 2014 Steven Kramer




ATLANTA F.C.







Image used in art above, click here


ATLANTA LOCOMOTIVE S.C.




© 2014 Steven Kramer


11 comments:

  1. This is exactly along the lines if what I hope to see happen. I love it.

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  2. I am 100% behind the Locomotive SC brand for our MLS club! Hot name, fits with our heritage and lends itself to killer graphics and imagery. YES!!!! Nice work!!

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  3. Love the design, not sure about the locomotives name. What about Phenix or Arsenal?

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  4. Cool designs but im tired of red and black in this state. And yellow with red is just disgusting. DC United are red and black regardless. Not sure we can share that with the team up the road

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  5. Going with the Home Depot/Arthur Blank connection: How about Sledgehammers, Drills, Nails, Buzzsaws, etc.

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  6. Nice work . Really like the Locomotive name and logo

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  7. Even as a Liverpool fan I love the Red, Black, White Man U look for the kit. Atlanta Athletic Club, Atlanta SC or Atlanta Olympic gets my vote. Terminus and Locomotive can become nickname by fans just like FC Dallas with Toros.

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  8. I enjoyed this post a lot. This is good branding proposal for Atlanta MLS.Branding agencies specializing in brand strategy, brand design and brand identity services.
    Brand Harvest offers effective brand strategy for your organization.

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  9. I prefer the bird theme of the Atlanta FC logo design. It fits in with our other bird teams: Falcons, Hawks, and (rip) Thrashers. Maybe a more generic name like Wingers/Raptors (akin to Thrashers) over a specific bird species. Or maybe (keeping the bird logo) fighter jet names instead: Lightning, Thunderbolt, Swift, Bullets, Mustangs, Tornados, Tempest, or Mirage. And, just to change it up a little, go with Black/Yellow as the primary colors and Red as a secondary color (I agree with a previous comment, we do have too much red and black already). A Delta sponsorship would put a nice, neat bow on the airport-referencing, bird-themed package. In the end, I would be happy just having an FC here finally.

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  10. otally agree with the too much red and black in Atlanta already, the idea of using red as a alternate, but what about a black and silver/gray? No team has it as their primary colors and gives a lot of possibilities for logos. As for the name/mascot/theme... The black and silver/gray works well with the locomotive name and logo, but maybe focus on Atlanta FC/SC or something like that and let the fans use the nickname. Love your ideas though, look forward to seeing more.

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