Tuesday, 22 July 2014

St. Louis : MLS Branding Proposal

Heard there was a new USL PRO soccer team coming to Saint Louis (St. Louis USL PRO) . Here is my Major League Soccer (MLS) version. Olympic Saint Louis: name is based on the fact that the Olympics were first played outside of Europe in a majority English speaking country for the first time in St. Louis in 1904. 5 pinstripes represent the 5 Olympic circles. Fleur De Lis is from the St. Louis city flag, and of course the iconic archway defines the crest's shape.


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  3. To be honest, I'm not a big fan of the soccer ball in the bottom of the crest. If it were to incorporate the river and/or the railroad tracks, it'd be perfect.

    In my mind, the second kit is more of a gunmetal grey. I can't pin down the reason why, but that's what I think when thinking of a St Louis soccer team.

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